The Idea Behind Why Ideas Catch On.
Here’s The Pitch
Marketing has lost its way in recent years, advertising and communication are so cluttered that marketers are creating bad campaigns that are a waste of their time and the consumer’s time.
It used to be TV, outdoor, radio, and newspapers (remember those), now it’s catch up, social, AR, VR, SEO, CPC, CMS, CTR, and WTF?
This book gives marketers and small business owners an easy-to-remember system to create campaigns that have human emotion, ownable messaging, unique offerings, and something their audience can keep and stay with them for years to come.
HOOK is an acronym made up of 4 simple rules; Human, Offer, Ownable, and Keep.
It’s about getting back to basics, what really gets people to engage with what you’re selling.
This is me in 228 words
My parents learnt early on that I was struggling in school, well behind the rest of the children.
They took me to every doctor; eye, ear, psychologist, you name it. As I got older, they organised tutoring to help me catch up with the rest of my class.
Fast forward to my final years in high school, I was so far behind my principal suggested I should stay back a year but as it was my first year at the school he let me into year 12.
After a few years partying not knowing what I'd eventually do with my life I decided to give University a go. Advertising was my choice, I liked the ideas and psychology side of it. I finished with High Distinctions and got my dream job working at one of the biggest agencies in the world.
After years of working in advertising, I eventually found out that I was undiagnosed with dyslexia. This is when I decided to confront my diagnosis and start writing which then led to writing a book.
After years of studying the greats and reading all the best books on marketing and advertising I wanted to share everything I’ve learnt and help others to succeed and create work that people want to to watch, read, listen to or experience.
Pat Langton (or Patrick Michael as my mum calls me) .
HOOK is available now!
